One of the main benefits of the RocketRez all-in-one, cloud powered ticketing and reservation system is flexibility. Over the years we have built specialty features in verticals such as Theme Parks, Zoos and Aquariums. Recently our focus has come to the specialized niche of Railways.
Railway customers have a preferred set of features that allow them to operate their business most effectively. RocketRez offers five key features to drive railway efficiency and profitability.
Dynamic seatmaps let customers select their own seat. Empowering customers choice is a proven success strategy
From the railway owner’s perspective, this gives you opportunity to earn additional revenue through grouping, discount or VIP seat offerings. Experimentation with seat-based pricing offers can unlock insights into your true supply and demand that can lead to significant increases in revenue.
Point-of-Sale ticketing and reservations is a must have feature for railway customers and generally a value-added part of the customer experience. However, due to COVID-19 precautions, railways have been required to adapt to more contactless processes.
Our mobile POS system is responsive to any screen and allows you to maintain user experience with a convenient check in and fulfillment process.
Adhering to social distancing is very important when taking payments, as there is a high chance of contamination when handling cash and cards.
Thankfully, modern software can accept contactless payments with no decrease in customer experience. RFID technology and QR codes can increase revenue through ease of payment and providing an engaging way to promote special offers.
One of the main features that railway customers must have on site is an ability for customers to take photos and share them or print them as souvenirs. Railways naturally lend themselves to this medium, as they are visually impressive and have historical significance – a photo option will be a large draw for customers.
See how our photo system module can delight guests and amplify your organic marketing efforts.
RocketRez is a big believer in the benefits of user generated content as an effective marketing tool for your business, and there is no more effective content than guest photos of a fun time at your railway. As guests tend to share these photos to their social media profiles, this can be even more effective than developed photos.
Finally, the retail portion of railway customer operations is a great source of revenue from souvenirs. As social distancing guidelines have become restrictive, it has been increasingly more difficult to operate retail on site.
Our online retail options allow customers to browse and order products from your shop completely digitally. Although this is a departure from normal operations, it does provide numerous benefits. Customers enjoy the level of convenience and safety this offers, and as a business operator you enjoy a fully integrated digital process that allows you to track your retail sales right alongside your point of sale, online booking, memberships and more – all in one simplified dashboard.
For more information on any of these features please book a demo with our team.