Discover Your Revenue Potential with Relay

Relay is an integrated guest communication platform built specifically for tours and attractions. It automates personalized messaging throughout the guest journey—from booking confirmation to day-of reminders and post-visit surveys—without requiring extra tools or manual work. Operators use Relay to improve guest satisfaction, drive upsell revenue, and reduce operational strain.

Relay is built into RocketRez. It doesn’t require syncing external data or building lists. It pulls guest information, ticket data, and visit timing directly from your ticketing platform—so messages are always personalized, relevant, and timely.

Relay supports automated SMS messages triggered by guest actions or timing:

• Pre-visit: Confirmation, directions, what to bring, upsell reminders (e.g., parking, lockers).
• ‍Day-of-visit: Arrival instructions, wait time updates, weather alerts, reschedules.
• ‍On-site: Upsells during slow times, reminders for reserved experiences. ‍
• Post-visit: Review requests, survey links, membership or rebooking offers.

Yes. Relay enables real-time operational alerts via SMS. If a boat tour is delayed or a show is canceled, you can notify guests instantly—reducing confusion and staffing burden at the gate.

Relay enables:

• Pre-arrival upsells: Offer parking, rentals, food packages, or experiences before arrival. ‍
• On-site cross-sells: Nudge guests to purchase add-ons based on what they’ve already bought. ‍
• Post-visit re-engagement: Turn first-time guests into repeat visitors or members.

Operators see significant lift in per-capita revenue from well-timed communications.

Absolutely. Relay lets you customize messages based on:

• Ticket type or package
• Time of visit

This makes it easy to deliver the right message to the right guest—at the right time.

Yes. Guests can reply to messages, and staff can respond through Relay. This allows your team to resolve issues, provide directions, or answer guest questions in real time.

Yes. We offer prebuilt templates and journeys tailored to your attraction type. You can launch Relay and tweak messages as needed.

Not at all. Relay is fully managed from the RocketRez backend. Your marketing or guest services team can set it up and monitor performance—no developer required.

Yes! Relay automatically sends messages to guests who book through OTAs, as long as they're connected to your RocketRez system and provide guest contact information.

Absolutely! All messages are fully customizable through your Relay dashboard. You can create personalized SMS messages for every stage of the guest journey—from pre-visit reminders to during-visit tips and post-visit follow-ups. Customize content, timing, and the number of touchpoints for each type of experience you offer.

Setup is quick and easy thanks to our AI-powered Workflow Builder. It automatically scans your website for key information and creates customized messaging sequences that fit your operations. Our team handles most of the work, so you can stay focused on your business.

Definitely! Our onboarding team is here to guide you through the process. If you prefer a hands-off approach, we'll handle the configuration for you, requiring only minimal input to ensure everything aligns perfectly with your guest journey.

Once configured, Relay automatically handles all guest communications through your custom workflows. You'll be able to:

• Send automated, personalized SMS messages
• Engage with guests in real-time through two-way messaging
• Deliver strategic upsell opportunities for dining, merchandise, and experience upgrades
• Monitor guest engagement and performance through our reporting dashboard

Making changes is simple and immediate. Through the Relay Workflow dashboard, you can:

• Update message content in real-time
• Adjust workflow timings
• Add or remove communication touchpoints
• Modify upsell offerings
• Customize messaging flows based on booking information

Yes, we're here for you! Our support team is ready to assist with any questions or needs, ensuring you get the most value from Relay. As a valued member of the RocketRez community, you'll always have access to expert support.

Relay is a RocketRez-exclusive feature that's fully integrated with our platform. To take advantage of Relay's powerful communication tools, you'll need to be a RocketRez customer. Schedule a demo with our team today to learn more about RocketRez and Relay.