In a mobile-first world, allowing customers to receive their scannable ticket barcode directly to their phone with SMS ticketing improves user experience and aids social distancing protocols.
Data continues to show that there are significant opportunities in business-to-consumer text message communications. Consider the following:
- SMS open rates beat email by nearly 5x.
- Response rates to SMS marketing are 7.5x higher than email.
- 64% of consumers think companies who text value their time, are progressive and would recommend them to others.
The medium of SMS is highly effective in communicating with customers who are on-the-go. This is often the case with any live event.
Tour and Attraction operators currently sending tickets as an attachment in email should consider implementing SMS ticketing. Reducing the friction of searching through email, opening PDF attachments and an automated process from purchase to scanning meaningfully improves your customer experience.
Frictionless Buyer Journey
As part of the checkout process, customers include their phone number. For customers who already have an account, these fields will be pre-populated. Guest accounts can enter information manually.
Immediately upon purchase, a guest will receive an SMS that directs them to a designated RocketLink page with their scannable tickets.
The tickets are scanned easily, in a socially distanced manner, directly from your customer’s phone.
For a free consultation on how you can implement SMS ticketing at your Tour or Attraction, please reach out to us!
This integration is powered by our best-in-class integration with Twilio, a leader in programmatic SMS technology, and requires an account with them.