Meet Insights.

A flexible suite of reporting tools to access your data, your way.

What's Included with RocketRez Insights?

RocketRez Insights is a complete and flexible suite of reporting tools tailored specifically for the tours and attractions industry. If you've ever felt limited by the capabilities of your current platform, it's time to experience the difference RocketRez Insights can make.

Dashboards & Reports

Access real-time insights with prebuilt dashboards and reports, empowering data-driven decisions for your business.

Flexible Data Export

Export data effortlessly to Excel or CSV, enabling detailed analysis, data manipulation, and custom reporting.

Power BI Integration

Unlock advanced analytics and create custom visualizations with seamless Power BI integration.

API Access

Connect RocketRez to third-party software, ensuring smooth data flow across your systems.

Discover the power of RocketRez Insights

Ticketing & Admission Inventory Point of Sale Retail & Dining Memberships

Ticketing

Track sales trends and optimize pricing across all channels to maximize event revenue and performance.

Net Ticket Sales by Event

Compare revenue generated by different events over time.

Total Tickets Sold by Event

Identify the most popular experiences based on ticket sales.

Net Ticket Sales by Sales Office

Understand performance across physical locations and web sales.

Total Sales by Sales Channel

Track how different channels contribute to total ticket revenue.

Event & Ticket Type Breakdown

View ticket sales by category (e.g., General Admission, Group Sales, VIP).

Inventory

Get real-time visibility to identify trends, optimize stock levels, and confidently increase profitability across all products.

Net Retail Sales by Category

Track retail performance across gift shops, merchandise types, and dining locations.

Total Orders & Quantity Sold

See how many units of each product were sold and how often they were purchased.

Net Sales by Product

Identify top-performing items and high-margin opportunities.

Inventory Movement by Product

Understand what’s selling fast—and what’s not moving—to improve restocking and product placement.

% of Net Sales by Product

Discover which products contribute most to total retail revenue.

Sales Trends Over Time

View product and category performance by month, quarter, or year to spot seasonal patterns.

Sales by Location or Channel

Evaluate how physical shops, online sales, and mobile POS contribute to overall performance.

Actionable Insights for Inventory Planning

Use historical data to anticipate demand and avoid overstock or stockouts.

Point of Sale

Transform point-of-sale data into growth opportunities with hourly-refreshed insights across all channels and locations.

POS dashboard showing sales by channel, product type, and location with real-time revenue insights

Net Sales by Sales Channel

Compare how POS, online, and kiosk channels contribute to revenue.

Total Orders & Quantity Sold

Measure order volume and items sold over time.

POS Product Performance

Analyze sales by product type (tickets, retail, memberships) to see what’s driving revenue.

Net Sales by Sales Office

Evaluate performance at different locations and terminals.

Revenue Trends Over Time

Identify seasonal peaks and promotional impact with monthly and quarterly views.

% of Net Sales by Product Type

See which product categories are pulling the most weight.

Retail & Dining

Monitor performance in real-time to spot trends, optimize operations, and maximize profitability across all outlets.

Retail and dining dashboard with real-time sales trends and outlet performance insights

Net Retail Sales by Category

Track retail performance across gift shops, merchandise types, and dining locations.

Total Orders & Quantity Sold

See how many units of each product were sold and how often they were purchased.

Net Sales by Product

Identify top-performing items and high-margin opportunities.

Inventory Movement by Product

Understand what’s selling fast—and what’s not moving—to improve restocking and product placement.

% of Net Sales by Product

Discover which products contribute most to total retail revenue.

Sales Trends Over Time

View product and category performance by month, quarter, or year to spot seasonal patterns.

Sales by Location or Channel

Evaluate how physical shops, online sales, and mobile POS contribute to overall performance.

Actionable Insights for Inventory Planning

Use historical data to anticipate demand and avoid overstock or stockouts.

Memberships

Drive member engagement and boost retention rates to unlock recurring revenue from your most valuable guests.

Membership dashboard showing sales, renewals, churn, and engagement trends over time

Active Memberships

See the total number of memberships currently in use, giving you a real-time pulse on engagement and participation.

Average Tenure (Days)

Measure how long members stay active to assess loyalty and identify opportunities to extend membership durations.

New Memberships (Last 30 Days)

Track how many new members have joined in the past month to evaluate the success of your acquisition efforts.

Memberships Renewed (Last 30 Days)

Understand how well your renewal strategies are working by seeing the number of memberships renewed in the last month.

Memberships Expired (Last 30 Days)

Get visibility into how many memberships lapsed in the last month so you can take steps to win back past members.

Net Membership Sales

Track actual revenue generated from memberships, accounting for discounts, refunds, and adjustments, to understand profitability.

Active Memberships by Month

Analyze membership activity over time to spot seasonal trends and plan marketing efforts around peak and slow periods.

Memberships Expiring by Month

Anticipate upcoming churn by tracking memberships set to expire each month, helping you proactively drive renewals.

Active Memberships by Membership Type

See which membership types (e.g., Season Pass, Individual Annual, Family) are the most popular, so you can optimize pricing and promotions.

Membership Renewals vs Churn

Compare renewal rates to churn rates to identify trends and uncover new opportunities to boost retention.

Memberships Sold

View the total number of memberships purchased in any timeframe to monitor sales trends and adjust marketing strategies accordingly.

Total Membership Revenue

Get a complete financial picture of your membership program, including sales, discounts, taxes, and service fees.

Sale Date

Filter membership sales by specific dates to analyze performance across seasons, promotions, or special events.

Prebuilt Dashboards and Reports

Gain instant, customizable insights into your entire operation with real-time, tailored dashboards that keep you informed and ready to act.

Real-Time Insights: Access a library of pre-configured reports and live dashboards that give you a real-time view of your business performance.

Tailored Visualizations: A library of dashboards focusing on the metrics that matter most to your operation.

Instant Access: View and analyze data across all your locations with ease, ensuring you’re always informed and ready to act.

A grid layout displaying nine cards with headings and placeholder text. Each card represents a category, including Net Bookings, Net Retail Sales, Net Revenue, Net Ticket Sales, Accounting, Coupons, Headcount, Membership, and Operations. Each card features a small clock icon in the top left corner, with blue text for the category title and grey placeholder lines representing descriptions below.

A table with two columns labeled ‘Data Set’ and ‘Description.’ The left column lists different data sets, including Contact, Event, Order, Price Type, Product, Report Category, Sales Office, Salesperson, Scan, and Ticket. The right column contains placeholder text representing descriptions for each data set. Each row has an ‘Export’ link on the far right, allowing users to export the corresponding data.

Flexible Data Export

Easily export and analyze your data in the formats you need, offering flexibility to create detailed reports and seamlessly integrate with your existing tools.

Seamless Export Options: Export your data effortlessly to Excel or CSV formats for further analysis and custom reporting.

Detailed Analysis: Use your exported data to create in-depth reports that meet your specific needs and requirements.

Enhanced Reporting Flexibility: Gain the flexibility to manipulate your data outside of RocketRez, ensuring it works seamlessly with your existing tools.

Power BI Integration

Unlock deeper data analysis and custom visualizations with seamless Power BI integration, ensuring your business intelligence is always accurate and actionable.

Advanced Data Analysis: Leverage the power of Power BI to dive deeper into your data, creating custom dashboards and complex reports.

Customizable Visualizations: Tailor your data visualizations to provide the insights you need, exactly how you need them.

Seamless Integration: Easily connect RocketRez data to Power BI, ensuring your business intelligence is always up to date and actionable.

Explore Power BI Integration

A dashboard displaying multiple charts related to net revenue, including bar graphs and pie charts. The charts are labeled by categories such as ‘Net Revenue by Sales Channel,’ ‘Net Revenue by Sales Office,’ ‘Total Net Revenue by Product Type,’ and ‘Total Net Revenue by Reporting Category.’ The interface has a blue sidebar on the left with navigation icons for various sections.

API Access

Ensure your data flows smoothly across systems with RocketRez’s flexible API, allowing for seamless integration and future-proof data management.

Seamless System Integration: Use our open API to connect RocketRez with third-party software, ensuring your data flows smoothly across all systems.

Custom Data Management: Export and manage your data however you need, with complete control over your integrations.

Future-Proof Flexibility: As your tech stack evolves, RocketRez’s API access ensures your data can evolve with it, integrating seamlessly with new tools and platforms.

Learn More About API Access

Frequently Asked Questions about Insights

What is RocketRez Insights, and why does it matter for my business?

RocketRez Insights is the most flexible reporting suite in the attractions industry. It gives operators the ability to track ticket sales, revenue by source, and more—without needing to export data to spreadsheets or juggle disconnected systems.

Whether you're a single-location zoo or a multi-venue cruise line, Insights helps you run your business with real data in real time.

What kinds of dashboards or reports are included out of the box?

Insights includes a library of prebuilt dashboards tailored to common attraction KPIs:

Ticket Scanning Dashboard – Tracks check-in rates by time, gate, and ticket type. ‍
Headcount Overview – Breaks down attendance by hour, day, ticket type, and channel. ‍
Net Revenue Dashboard – Understand true revenue after discounts, comps, or refunds. ‍
Retail & F&B Sales Reports – Track sales performance by product or location.

You can start using these dashboards immediately—no setup required.

Can I compare performance across locations or departments?

Yes. Multi-location operators can easily compare metrics across sites. You can drill down into performance by department (e.g., ticketing, retail, food and beverage) or staff member.

How do Insights reports help me manage busy season or plan staffing?

Using historical data, you can forecast attendance, optimize staffing levels, and identify peak times for upselling. Operators use this data to increase staffing precision and reduce overtime.

What technical expertise is needed to use RocketRez Insights?

Standard dashboards are fully visual and require no technical skill. For custom dashboards or Power BI use, your IT team or data analyst can plug in to our APIs.

Can I export data or integrate with other tools?

Yes. We offer:

Direct data access for your analysts ‍
API integrations for BI or visualization tools ‍
Power BI-ready datasets ‍
CSV exports for one-off reporting

This makes it easy to use RocketRez data in tools like Tableau, Snowflake, Looker, or your own dashboards.

How often is data refreshed?

Data is refreshed hourly, giving you near-real-time insights into daily operations—ideal for managing check-ins, resolving staff issues, or adjusting on the fly.

Is Insights secure and permission-controlled?

Yes. Access is fully permission-based. Your team can control which users or departments see which dashboards or metrics, supporting compliance and data governance best practices.

How does Insights help me grow revenue?

By identifying your best-performing sales channels, upsell opportunities, or underutilized assets, Insights gives operators the visibility to optimize pricing, promotions, and capacity decisions that directly impact top-line growth.

Want a demo of Insights and the full RocketRez platform?

Discover the features that can transform your business operations, elevate customer experiences, and significantly increase your revenue.