RocketRez
The revenue platform for attractions

Earn more this season than last.

Other attraction software helps you run the day. RocketRez is laser-focused on helping you earn the most from each day and each season. Tickets, food, retail, memberships, and guest marketing in one system, all pointed at delivering the most value to the most customers, season over season.

Built for waterparks, theme parks, zoos, aquariums, and boat tours across the US and Canada.

Guests on the boardwalk beneath the illuminated Morey's Piers marquee
Morey's PiersWildwood, New Jersey

Season to date

vs. last season
$46.20
Revenue per guest, every line of spend
+$4.40
  • Admissions+6.2%
  • Spend per guest+10.5%
  • Pass renewals71%

Example data

Trusted by operators who watch per-cap like a scoreboard.

Morey's PiersGulf Islands WaterparkLagoonSafari WestCox Science Center and AquariumMaui Ocean CenterRed and White FleetWendella Tours & CruisesXtreme Xperience

Operations software runs your day. A revenue platform grows your season.

Operations software

Did your day run smoothly?

  • Scans the ticket

  • Rings up the hot dog

  • Prints the end-of-day report and calls it done

RocketRez, the revenue platform

What will next Saturday earn, and how do you raise it?

  • Prices each ticket for the day the guests visit

  • Offers the cabana at the moment the guest says yes

  • Invites last month’s guests back for what they love

Because RocketRez runs the whole revenue lifecycle, from the first ticket and the burger to the renewal and the follow-up text, it can change the answer instead of just reporting it.

Your best ideas are stuck in someone else’s backlog.

A Tuesday flash sale. A two-park bundle. A membership tier your regulars keep asking for. You’ve had these ideas for months, but your vendor needs a support ticket, your POS doesn’t talk to your email tool, and the idea slides to the off-season list again.

On RocketRez, you build it yourself and launch it the same morning.

  1. 9:40 am

    Thursday’s forecast turns to rain.

    Attendance is going to drop.

  2. 10:15 am

    You set a rain-day price for Thursday afternoon.

    No call to your vendor.

  3. 10:30 am

    It goes live on your website, at the gate, and with resellers.

    Priced per channel, all selling from one capacity count.

  4. 10:35 am

    Relay, our AI guest messaging, texts the offer to everyone who visited in July.

From forecast to first sale in under an hour.

Watch your whole operation add up.

The gate, the grill, the gift shop, the cabana deck, your website, and your OTAs all post to one ledger as each sale happens. You see revenue and margin during the day instead of rebuilding them in a spreadsheet later.

Illustration with example numbers, not a product screen

Four ways an attraction earns more. One platform for all four.

A point solution pulls one lever and leaves the rest to a spreadsheet. RocketRez pulls all four across one revenue lifecycle.

A guest buying tickets at the gate, with RocketRez plan-ahead pricing calendar and three pricing rules

Ticketing and Dynamic Pricing

Grow attendance without buying it.

Sell everywhere your guests already are, with prices that move by day, hour and demand. When a soft Tuesday is coming, the rescue promo is live before lunch.

  • Three ways to price: your own rules, real-time demand, or a daily economist-driven recommendation
  • Web, gate, kiosk and resellers sell from one capacity count
  • Viator and GetYourGuide direct, with Expedia, Tiqets, Klook and more through Rezdy and Travel Curious
Explore ticketing and pricing
A guest at a waterpark checking in on a phone, with RocketRez scan and point-of-sale screens

POS, Food and Beverage, and Upsells

Raise what every guest spends, without touching the gate price.

Food, retail, cabanas, photos and upgrades, offered at the moment a guest says yes: in checkout, at the register, or by text while they’re standing in your park.

  • Admission, locker, lunch and photo settle on one check
  • Real-time cabana booking online, onsite and on mobile POS
  • Food and beverage on the RocketRez POS, or on Toast with member discounts and prepaid redemptions at checkout
Explore POS and upsells
A family smiling at a phone, with RocketRez membership reports and a season pass being redeemed

Memberships and Relay

Turn one visit into a habit.

Season passes and memberships that renew themselves, and Relay, guest messaging wired straight into your transaction data, inviting last month’s guests back for exactly the thing they loved.

  • Member pricing applied automatically, online and at the till
  • A self-service portal where members renew and upgrade themselves
  • Agentic two-way SMS before, during and after the visit, plus review requests
Explore memberships and Relay
Two operators reviewing revenue charts on a tablet, with RocketRez net revenue reports by channel and product

Insights and Payments

One version of the truth, from the sale to the bank.

Every dollar from tickets, food, retail and events lands in one ledger, with reporting sharp enough to set prices on. No point solution can offer this, because none of them sees the whole transaction.

  • Net revenue by channel, product and day, refreshed hourly
  • Native Power BI, Excel and CSV export, and an open API
  • PCI-compliant payments online, in person and on mobile
Explore insights and payments

Integrated with the partners operators already trust

Works with the tools you already have.

RocketRez connects natively with leading payment, distribution, pricing, analytics and messaging partners, so every sale from every channel lands in the same ledger.

Open API

Build your own integrations and reports on the same live data.

MCP server

Give AI assistants and agents secure access to ask questions of your data and act on it.

Agentic workflows

Relay’s AI guest messaging and Zapier automations that respond to every sale as it happens.

Plus Apple Pay, Google Pay, CityPASS, Rezdy, Sensible Weather, Twilio, SendGrid, Power BI, Zapier, and more. Run food and beverage on Toast? Member discounts and prepaid redemptions work right at Toast checkout.

Explore the integrations directory

Built for the way your attraction makes money.

A 90-day season where every weather day counts. Sell cabanas and lockers in the mobile cart, change prices when the forecast changes, and renew passes automatically.

See the Waterparks playbook

Fast QR entry at every gate and ride, passes with ride-level rules, and automatic upsells for fast passes, meal plans, and merchandise.

See the Theme and Amusement Parks playbook

Recognize members at every gate and register, book school groups with deposits and waivers, and add round-up donations to every checkout to fund the mission.

See the Zoos playbook

One guest record from first visit to renewal, with member perks applied automatically at retail, food and encounters, and private events booked with holds and deposits.

See the Aquariums playbook

Sell every departure from live inventory on your site and the OTAs, with no vouchers to reconcile. When weather cancels a sailing, guests rebook with stored credit instead of refunds.

See the Boat Tours playbook

What operators say after switching.

Giraffes approaching a visitor vehicle on the scenic drive at Fossil Rim Wildlife Center

Fossil Rim Wildlife Center, on RocketRez since May 2020

65%more business
55%less staffing needed to run it
“RocketRez is wonderful for admissions, guided tours, cafe, lodging, education programs and special events. The reports are easy to access and helpful.”Donna Steakley, Director of Tourism
“With a crew of former operators, they’ve helped us train staff, gear up for peak season, and streamline everything from dynamic pricing tickets and season passes to food and beverage and cabanas, plus spot-on reporting, all in one place.”
Mark MooreVice President, Gulf Islands Waterpark
“Relay is one of the RocketRez tools that helped us fuel the double-digit growth we hit this season.”
Jimmy HolmesH Two Marketing, Wild Water Adventure Park
“We use it for ticketing. We use it for a bar. We also use it to do our charter clients. RocketRez helps us make sure our time slots are available to our OTAs.”
Sophia ShafiqController, Red and White Fleet

Built for a business where one bad hour can cost the week.

Short seasons, variable weather, and a front gate staffed by temporary employees. We design RocketRez around all three.

Learn in minutes

If a summer hire can’t run it during their first shift, it’s too complicated. Our standard includes simple screens, PIN logins, and hands-on staff training.

Peak-proof

RocketRez is designed to handle the busiest hour of your year. Scanning, checkout, and kiosks are all built to keep your lines moving without the hassle.

Supported by former operators

We are built for the agility operators like you need. When you have a question, you hear back within hours.

Switching systems is a big risk. We plan it around your season.

Your members, gift cards, and sales history come with you. Launchpad, our five-step onboarding led by former operators, gets you up and running quickly.

Every solution we build balances three things: guest experience, operational impact, and reporting.

  1. 1

    Discover and migrate

    Clean, map, and verify data

  2. 2

    Build in a sandbox

    Test before it’s live

  3. 3

    Train your leads

    Brief the leaders to teach their teams

  4. 4

    Go live

    Up and running for peak guest bookings, with 14 days of hands-on support

  5. 5

    Grow your strategy

    Learn and tweak your strategy for better outcomes, every season

We watch it with you

For 14 days after go-live, we monitor your scans, sales and the other signs of a healthy launch, and fix issues fast.

A direct line, not a ticket queue

Your Slack or Teams channel stays open, with a live dial-in bridge for the first critical days if we’re not on site.

A proper handoff

Your Customer Success Manager is introduced before launch and gets a full record of how you’re set up. Then we ask you how we did.

A Chicago Line Cruises boat on the Chicago River
“When we made the switch over, I learned the system in about ten minutes. Anyone could.”
Elizabeth Johnson, Vice President, Chicago Line Cruises
No disruption to salesTest in a sandbox first