How switching to RocketRez helped manage revenue growth while saving overhead costs
Fossil Rim Wildlife Center is a non-profit founded in 1984 that specializes in captive breeding programs for endangered and threatened exotic and indigenous species. The park is situated on 1,900 acres of beautiful rolling hills with over 60 types of non-native species of animals. In fact, most of the cheetahs in North America can trace their roots back to Fossil Rim.
For over 20 years, Red and White Fleet has been a beacon of tourism in San Francisco Bay. This family-owned business is renowned for offering unforgettable bay cruises and hosting special events. But as they grew, so did their challenges.
Technology became essential to their operations, and they needed a system that could keep up with their expanding needs. Enter RocketRez, the all-in-one solution that has revolutionized how they do business.
"We Are Able to Reach More Customers"
When Sophia Shafiq, Controller at Red and White Fleet, talks about the changes RocketRez has brought to their business, the excitement is palpable.
"We wanted to make sure [our system] could grow with us as we grew as a company," she shared. The previous system they used was riddled with issues—check-in drops, payment failures, and inefficiencies that frustrated both the team and customers. With RocketRez, these challenges became a thing of the past.
The Solution
With RocketRez, Fossil Rim was able to move the entire ticketing process online which allowed visitors to book their tickets in advance and choose allocated time slots (smoothing out the demand throughout the day).
The software has enabled the park to maintain safe distancing by scanning pre-purchased tickets through car windows, and equips the staff with reports of future ticket sales so they can better anticipate demand for the upcoming weekend.
Most of the Cheetahs in North America can trace their roots back to Fossil Rim.
Since launching with RocketRez in May 2020, Fossil Rim is doing 65% more business with a 55% reduction in staffing thanks to the automation and more manageable traffic flow.
Many days are booked to capacity, yet staff report that even with the massive increase in traffic, it feels less busy because visitors are self-booking online, and not all showing up at the same peak times.
The entire implementation process took just over a month with the help of a hands-on RocketRez support team.
Looking to the future, Fossil Rim is continuing to work with RocketRez to implement the advanced retail management system allowing their gift shop inventory to be managed through the cloud-based software.
As a testament to the success Fossil Rim has enjoyed, they have openly recommended RocketRez to fellow members of their industry association.
Setting Sail with Confidence
Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.
As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.
Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.
Book a demo to learn more about:
- Operations and revenue management with ticketing, memberships, inventory, food and beverage, and retail
- Robust business reporting with Insights and PowerBI
- World-class guest experiences through Relay and communication tools
- Integrations and partnerships with OTAs, payment processors, ad networks, and more
