How Reunion Tower transformed their photo business with RocketRez
Reunion Tower is an observation deck in downtown Dallas, Texas. Sitting at 470-feet in the air, guests at the reunion tower Geo-Deck can see for miles in each direction, looking out at one of the most scenic skylines in America. Naturally, the deck is a popular destination for field trips, anniversaries, private events, date night packages and more – scenic views tend to mix well with special occasions. As such, a high-quality photo process is an absolute necessity for Reunion Tower.
For over 20 years, Red and White Fleet has been a beacon of tourism in San Francisco Bay. This family-owned business is renowned for offering unforgettable bay cruises and hosting special events. But as they grew, so did their challenges.
Technology became essential to their operations, and they needed a system that could keep up with their expanding needs. Enter RocketRez, the all-in-one solution that has revolutionized how they do business.
"We Are Able to Reach More Customers"
When Sophia Shafiq, Controller at Red and White Fleet, talks about the changes RocketRez has brought to their business, the excitement is palpable.
"We wanted to make sure [our system] could grow with us as we grew as a company," she shared. The previous system they used was riddled with issues—check-in drops, payment failures, and inefficiencies that frustrated both the team and customers. With RocketRez, these challenges became a thing of the past.
Reunion Tower Photo Strategy
Each guest receives a complimentary digital photo with the purchase of a general admission ticket. This is considered a low cost, highly effective marketing channel. These high-resolution photos are edited on site by an employee and do not include a watermark. Many photos are shared to social media and this ensures all guests are equipped with a high-quality photo. User-generated content is an effective tool for Tours and Attractions, and Reunion Tower has done a great job capitalizing on this opportunity.
When guests collect their complimentary photo at the Reunion Tower photo kiosk, they can look at several other paid photo options and retail items the company provides – capturing the audience looking for a true takeaway souvenir.
Setting Sail with Confidence
Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.
As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.
Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.
Book a demo to learn more about:
- Operations and revenue management with ticketing, memberships, inventory, food and beverage, and retail
- Robust business reporting with Insights and PowerBI
- World-class guest experiences through Relay and communication tools
- Integrations and partnerships with OTAs, payment processors, ad networks, and more
