Welcome to your complete holiday promotion toolkit! We've created four campaigns for you, each including both email templates and social media posts to help you create consistent, engaging promotions across all channels.
Quick Start Choose your campaign type below Customize the email and social media templates Follow the implementation guide at the bottom for best results Ready to begin? Explore our four campaign templates below:
Campaign 1: Gift with Purchase Promotion Perfect for adding value without deep discounting and encouraging immediate bookings.
Best Used For:
Launch of new experiences
Special event promotions
Holiday gift-giving seasons
Building perceived value without deep discounts
Customization Tips:
Replace [merchandise item] with specific seasonal items
Adjust imagery to match the season (e.g., winter gear, summer accessories)
Add holiday-specific urgency language
Email Template Click here for the email copy.
Social Media Post Click here for the social media copy . | Click here for the Canva template .
Campaign 2: Major Discount Promotion Ideal for driving high-volume bookings during peak shopping periods.
Best Used For:
Black Friday/Cyber Monday
End-of-season sales
Flash sales
Low-season booking pushes
Customization Tips:
Adjust discount percentage based on season
Modify urgency language for different occasions
Add seasonal benefits or perks
Email Template Click here for the email copy.
Social Media Post Click here for the social media copy . | Click here for the Canva template .
Campaign 3: Season Pass Special Perfect for promoting long-term value and repeat visits.
Best Used For:
Annual pass promotions
Holiday gift campaigns
Corporate partnership drives
Early bird seasonal sales
Customization Tips:
Adjust pass duration based on season
Modify bonus offerings for different times of year
Update value propositions for specific audiences
Email Template Click here for the email copy.
Social Media Posts Click here for the social media copy . | Click here for the Canva template .
Campaign 4: BOGO Offer Great for driving group bookings and increasing overall visitor numbers.
Best Used For:
Family-focused promotions
Group booking pushes
Shoulder season promotions
Friend/family referral campaigns
Customization Tips:
Modify offer terms for different group sizes
Adjust validity periods based on capacity
Add seasonal activity suggestions
Email Template Click here for the email copy.
Social Media Posts Click here for the social media copy . | Click here for the Canva template .
Quick Start Guide Step 1: Plan Your Campaign Choose the template that best fits your goal:
Gift with Purchase: Build value without discounting Major Discount: Drive high-volume bookings Season Pass Special: Encourage repeat visits BOGO Offer: Increase group bookings Step 2: Coordinate Your Channels Customize your social media post Schedule it to go live 1-2 hours before your email Use consistent messaging and deadlines across both Step 3: Pre-Launch Checklist
Essential items to check before sending:
All [placeholder] text is replaced
Links and CTAs work
Dates and deadlines are correct
Mobile preview looks good
Pro Tips for Success:
Timing: Send emails early morning (9-10am) for best results
Urgency: Always include clear end dates for offers
Mobile: Most bookings happen on phones - always check mobile view
Follow-up: Plan to send a reminder email 24-48 hours before offer ends
Make It Your Own Here are some simple ways to customize:
Add your attraction photos Use your brand colors Include your logo Adjust copy to match your voice
Need Support? Our Customer Success team is here to help you make the most of these templates. Don't hesitate to reach out to your Customer Success Manager for:
Template customization guidance Campaign strategy support Technical assistance Best practices advice Let's make this your most successful holiday season yet!
Quick Access : Campaign 1 | Campaign 2 | Campaign 3 | Campaign 4
Geraldine Lee
Content Marketing Specialist