Geraldine Lee
Published: Nov 12, 2024 | Updated: Nov 12, 2024
Every magical moment at your attraction starts with a connection. Whether it's the excitement of booking confirmation, a timely reminder about an upcoming adventure, or a heartfelt thank-you after the visit, these touchpoints shape how guests remember their experience with you.
But here's the challenge: Maintaining personalized, timely communication with every guest—without overwhelming your team—is no small feat.
That's why we're thrilled to introduce RocketRez Relay – your new secret weapon for creating seamless, automated guest communications that feel anything but automated.
Why Communication Matters in Tours & Attractions
Think about your last memorable experience at an attraction.
Chances are, it wasn't just about the experience itself – it was about feeling valued, informed, and connected throughout your journey.
That's exactly what Relay helps you deliver to every guest, automatically.
Meet Relay: Your Communication Command Center
Relay isn't just another messaging tool – it's a purpose-built platform designed specifically for tours and attractions. Here's what makes it special:
🤖 AI-Powered Workflow Builder
- Relay's Al scans your website and automatically creates customized messaging sequences that match your operations
- Save hours of setup time while ensuring every guest receives perfectly timed communications
📱 Smart Messaging Workflows
- Automatically send the right message at the right time
- Keep guests informed and excited from booking to post-visit
- Reduce no-shows with timely reminders
- Turn happy guests into advocates with perfectly timed review requests
💬 Real-Time Communications
- Send instant updates about weather changes, schedule adjustments, or other time-sensitive information
- Keep everyone in the loop without overwhelming your staff
- Provide personal touches when needed through direct SMS messaging
💰 Revenue Optimization
- Boost your bottom line with perfectly timed upsell opportunities
- Promote dining packages, merchandise, and membership upgrades when guests are most likely to buy
- Turn one-time visitors into members with targeted follow-up campaigns
Making Magic Happen with Real-World Applications
Here's how Relay works throughout the guest journey:
Before the Visit: Building Excitement and Setting Expectations
With Relay, you can confirm bookings, send out essential reminders, and even offer add-ons like dining packages—all automatically.
Guests feel prepared and excited, and you can increase your upsell revenue effortlessly.
During the Visit: Enhancing Real-Time Experiences
Relay doesn’t stop once guests arrive. Need to announce a last-minute schedule change or invite guests to tag your attraction on social media?
Relay’s real-time messaging has you covered. Imagine being able to notify guests instantly about weather updates or new dining options to enhance their visit.
After the Visit: Turning Guests into Advocates
Relay helps you continue the conversation after guests leave by automating review requests and offering membership sign-ups. This not only builds loyalty but also encourages positive reviews that attract more visitors.
A Practical Guide to Relay Workflows
For more details on setting up automated workflows tailored to your business, check out our new eBook, Maximizing Guest Connections: A Guide to RocketRez Relay.
It offers step-by-step workflows that cover everything from booking confirmations to post-visit feedback, helping you make the most of each guest interaction.
The Bottom Line
In today's digital world, exceptional guest experiences extend far beyond the physical visit.
With Relay, you're sending more than messages – you're creating connections, driving revenue, and building lasting relationships with your guests.
Ready to transform your guest communication strategy?
Learn more about how Relay can help you deliver magical moments at every step of the guest journey.
Content Marketing Specialist
