All Aboard the Future with Mount Washington Cog Railway

Geraldine Lee
Published: Jan 08, 2025 | Updated: Jan 10, 2025

The world's first mountain-climbing cog railway is reaching new heights – and we're not just talking about its trek up New England's highest peak.

Mount Washington Cog Railway, a historic marvel that has been thrilling visitors since the 19th century, is embarking on an exciting digital transformation through its partnership with RocketRez.

Imagine seamlessly booking your mountain adventure, selecting premium seating with panoramic views, and supporting conservation efforts – all through one integrated platform. This vision is becoming reality at Mount Washington Cog Railway, where tradition meets innovation.

"We are excited to harness RocketRez's technology to not only refine our ticketing process but also to elevate our guest services. Their dynamic pricing and advanced analytics will enable us to better meet the needs of our customers and improve our operational efficiency."

Quinn Tule

Director of IT at Mount Washington Cog Railway

Where Heritage Meets High-Tech

The Mount Washington Cog Railway isn't just any train ride – it's a bucket-list adventure that combines historic charm with breathtaking natural beauty.

But managing such a unique attraction while preserving its authentic experience presented distinct challenges – until now.

RocketRez's comprehensive solution brings together:

  • Smart Dynamic Pricing: Automatically adjust ticket prices based on demand and car capacity, ensuring optimal revenue while maintaining accessibility.
  • Premium Experience Upsells: Guests can enhance their journey with premium seating options or eco-donations, offered seamlessly during booking.
  • Customer Credit Management: Simplified handling of customer credits, now transformed into gift cards for maximum customer convenience.
  • Enhanced Customer Support: Combining RocketRez Relay chatbot capabilities with a dedicated call center for exceptional service.

Engineering a Smoother Journey

What makes this partnership particularly exciting is how it eliminates common friction points in the guest experience. The days of disconnected systems and limited booking options are becoming a thing of the past.

Now, everything from choosing the perfect departure time to selecting premium seating options will flow through one intelligent system.

"Our collaboration with Mount Washington Cog Railway will help create a more dynamic and guest-oriented experience. We are committed to helping them achieve significant gains in both revenue and customer satisfaction."

Sean Harvey

Chief Revenue Officer at RocketRez

A New Era for an Historic Icon

This partnership represents more than just a technological upgrade – it's a blueprint for how historic attractions can preserve their authentic character while embracing modern convenience.

By implementing sophisticated pricing strategies and seamless booking systems, Mount Washington Cog Railway demonstrates how beloved heritage sites can position themselves for success in the digital age.

Ready to modernize your attraction operations?

Discover how RocketRez's all-in-one platform can help you create unforgettable guest experiences while maximizing operational efficiency. Schedule a demo today.

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Geraldine Lee
Content Marketing