Top Five 'Must-Have' Features for Railway Software

Railway customers have a preferred set of features that allow them to operate their business most effectively. RocketRez offers five key features to drive railway efficiency and profitability.

1. Assigned Seating 

Dynamic seat maps let customers select their own seat from a user-friendly view in your online buying checkout. Similar to airline checkout processes, empowering customer choice is a proven success strategy. From the railway owner’s perspective, this gives you the opportunity to earn additional revenue through grouping, discount or VIP seat offerings. Experimentation with seat-based pricing offers can unlock insights into your true supply and demand that can lead to significant increases in revenue.  

2. Mobile POS 

Point-of-Sale purchase ability is a value-added part of the customer experience. However, due to COVID-19 precautions, railways have been required to adapt to more contactless processes. Our mobile POS system runs your custom RocketRez web engine from any device, is responsive to any screen and allows you to maintain user experience with a convenient purchase, check in and fulfilment process.  

3. Contactless Technology

Railways were forced to quickly integrate contactless tech due to mandates from COVID-19, but aspects of contactless technology will improve user experience well beyond when mandates are lifted. Digital check-ins and mobile food and beverage ordering are effective ways to reduce line ups, serve more customers and reduce the workload on your staff. RFID technology and QR codes can increase revenue through ease of payment and providing an engaging way to promote special offers.  

4. Photo 

One of the main features that railway customers must have on site is an ability for customers to take photos and share them or print them as souvenirs. Railways naturally lend themselves to this medium, as they are visually impressive and have historical significance. A high quality, cloud-based photo technology will be a large draw for customers.  

RocketRez is a big believer in the benefits of user generated content as an effective marketing tool for your business, and there is no more effective content than guest photos of a fun time at your railway. As guests tend to share these photos to their social media profiles, this can be even more effective than developed photos.  

5. Retail Online 

Finally, the retail portion of railway customer operations is a great source of revenue from souvenirs and gift shop items. As social distancing guidelines have become restrictive, it has been increasingly more difficult to operate retail on site.  

Our online retail options allow customers to browse and order products from your shop digitally. Customers enjoy the level of convenience and safety this offers, and as a business operator you enjoy a fully integrated digital process that allows you to track your retail sales right alongside your point of sale, online booking, memberships and more – all in one simplified dashboard.  

For more information on any of these features please book a demo with our team.