Expert Staff Training to Handle the Memorial Day Rush at Gulf Islands Waterpark

Gulf Islands Waterpark is a thriving hub of excitement with a wide array of water attractions. As a key player in the water park industry, it aims to deliver exceptional experiences to every visitor. However, like many seasonal businesses, it faces the twin challenges of scaling operations quickly for peak seasons and maintaining high service standards.

The Client:
Gulf Islands Waterpark
Industry:
Waterparks
KPIs:

The Problem: Preparing for Peak Season Amidst Operational Challenges

As the Memorial Day weekend approached—an exceptionally busy time to draw large crowds—Gulf Islands Waterpark worried about their operational capabilities to address these upcoming holiday weekends. They reached out to RocketRez, knowing our expertise in the industry, to provide hands-on consulting and training to get their staff ready for the rush.

The People: Committed to Excellence

The team at Gulf Islands Waterpark is composed of seasoned professionals who excel in their respective areas. The park's commitment to operational excellence is evident in its proactive approach to addressing challenges. RocketRez’s point person, Gina Cameron (a 25-year veteran operator in the attractions industry) worked closely with the park's operational leaders, fostering a collaborative environment focused on solutions.

The RocketRez Customer Experience and Development teams backed Gina, providing remote support and staying in constant contact with her to help her solve issues in real time.

We knew that the Memorial Day weekend would be a true test of our operational capabilities. Thanks to Gina and RocketRez, not only did we meet the challenge, but we exceeded expectations. The enhancements in staff training and hardware management made a remarkable difference.
Mark Moore, General Manager, Gulf Islands Waterpark

The Solution: Rapid Response and Strategic Overhaul

One of the key differences between RocketRez and other companies in the Restech space is the level of customer service provided to partners.

The mission is twofold:

  • First, break the cycle of low-touch call center support pervasive in our industry and institute a cooperative, solution-oriented approach to solving our customer’s issues.
  • Second, ensure that we are staffed in customer success with seasoned industry veterans with operational experience, who can provide prescriptive knowledge to help customer businesses.

The combination of these two factors makes RocketRez a true strategic partner to our customers.

Upon her arrival, Gina hit the ground running. She methodically set up all EMV devices, ensured scanners were configured correctly, and ensured all hardware was connected and ready for a large rush of visitors. Once the hardware was operation-ready, she gathered the staff to ensure they were prepared with all the best practices she had learned over her years of experience.

Understanding the criticality of the situation with Memorial Day weekend looming, Gina embarked on a rigorous training initiative. She conducted intensive hands-on sessions with the staff, walking them through detailed troubleshooting processes and operational best practices. Her training was not just about fixing immediate issues but empowering the staff with the knowledge and skills to handle peak times efficiently.

To further enhance operational readiness, Gina recommended several key strategies:

  1. Structured Training Programs: Establish dedicated training schedules before the season rush, supplemented by easy-to-follow training videos.
  2. Hardware Optimization: Standardize hardware use, introduce PIN-based login for quicker access, and ensure proper hardware setups to avoid future issues.
  3. Operational Protocols: Implement clear protocols for managing hardware, streamlining admissions processes, and improving communication systems within the park.
Seeing the transformation over those few days was incredible. From the moment I arrived to Memorial Day weekend, the team’s confidence and competence grew exponentially. It was a testament to their dedication and hard work.
Gina Cameron, Customer Operations Specialist, RocketRez

Setting Sail with Confidence

Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.

As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.

Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.

RocketRez is built for growing and established attractions who are looking to manage their business operations in one comprehensive platform.

Book a demo to learn more about:

  • Operations and revenue management with ticketing, memberships, inventory, food and beverage, and retail
  • Robust business reporting with Insights and PowerBI
  • World-class guest experiences through Relay and communication tools
  • Integrations and partnerships with OTAs, payment processors, ad networks, and more