Envisioning an ecosystem where the customer journey is a lifelong experience

For over 20 years, Red and White Fleet has been a beacon of tourism in San Francisco Bay. This family-owned business is renowned for offering unforgettable bay cruises and hosting special events. But as they grew, so did their challenges.

Technology became essential to their operations, and they needed a system that could keep up with their expanding needs. Enter RocketRez, the all-in-one solution that has revolutionized how they do business.

"We Are Able to Reach More Customers"

When Sophia Shafiq, Controller at Red and White Fleet, talks about the changes RocketRez has brought to their business, the excitement is palpable.

"We wanted to make sure [our system] could grow with us as we grew as a company," she shared. The previous system they used was riddled with issues—check-in drops, payment failures, and inefficiencies that frustrated both the team and customers. With RocketRez, these challenges became a thing of the past.

The Challenge

Disconnected Point Solutions

A common situation we see with many attraction operators is that they implement separate point solutions for each facet of their operation.

Ticketing, retail, food and beverage and marketing each run separately. The systems do not communicate with each other. This stops many operators from realizing a modern, overarching vision of their customer journey.

“When I started, we were not doing online ticketing. We were using a retail inventory system. We switched to [an online provider], but it took 3 and a half minutes to process a customer, and it's not scalable. It created extra labor demands. My focus is trying to automate and make things run more efficiently. This is the appeal that RocketRez has.” – Tapani Vuori, General Manager

When these functions are separate, even a best-in-class point solution won’t allow you to save time, gather cross-functional data or bundle offers in a natural way. Crafting a modern experience will feel like “fitting a square peg in a round hole”. This was the MOC’s experience through the years as they explored various providers.

“We needed a solution that is seamless, scalable and has integrations. API integration with OTAs and ecommerce is very important. [We want to] bring all these pieces together.”

The Solution

An All-In-One Platform

Operationally, housing all your core business functions in one system does wonders for management, because a single source of truth for data leads to better insight – and more confidence to make decisions.

“When we do a transaction in any of the areas (ticketing, retail, food and beverage) it drops the revenue in the correct accounting bucket on the back end. It has an integration with our CRM. We need a lot of visibility in data sets, and in the past, it's been ‘garbage in, garbage out’. I want us as an organization to become much more intelligent about how we look at data and how we allocate resources based on this data.” – Tapani Vuori, General Manager

When all data is cleaned and presented effectively, forward-thinking leaders can move to embrace the future of work.

“Everything is integrated in one single platform. Eventually I would like to run the platform from a remote location, with my own KPI and metrics dashboard that I can follow. I think RocketRez is the piece of the puzzle that allows us to move our organization in that direction.” – Tapani Vuori, General Manager

Setting Sail with Confidence

Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.

As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.

Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.