Serving up unique online buying experiences across multiple locations

For over 20 years, Red and White Fleet has been a beacon of tourism in San Francisco Bay. This family-owned business is renowned for offering unforgettable bay cruises and hosting special events. But as they grew, so did their challenges.

Technology became essential to their operations, and they needed a system that could keep up with their expanding needs. Enter RocketRez, the all-in-one solution that has revolutionized how they do business.

"We Are Able to Reach More Customers"

When Sophia Shafiq, Controller at Red and White Fleet, talks about the changes RocketRez has brought to their business, the excitement is palpable.

"We wanted to make sure [our system] could grow with us as we grew as a company," she shared. The previous system they used was riddled with issues—check-in drops, payment failures, and inefficiencies that frustrated both the team and customers. With RocketRez, these challenges became a thing of the past.

The turning point 

Early Xtreme Xperience employees developed a relationship with the employees of another Chicago based company, a small startup, that acted as a channel partner to sell discounted tickets to their events.

The initiative was so popular that soon 90% of their sales came from this channel.

By 2010, this startup had grown meteorically to become one of the most popular apps in America and was valued at $1.35 billion before eventually going public.

The company was Groupon and Xtreme Xperience was able to ride this wave of popularity to gain visibility and set the stage for their own significant expansion.

Their content strategy 

Cars are an important part of American culture and many people have an affinity for them. Xtreme Xperience is an industry disruptor, in the sense that they allow average people access to cars that very few people are practically able to own.

This is the underlying theme in all social media presence that they have – no matter what walk of life you come from, you can have a memorable experience with the car of your dreams. When creating and approving any media - it is imperative that this aspirational and inclusive feeling shines through.

The product lends itself very naturally to visual content – video being the most popular, as the excitement of the experience shines through very clearly.

Marketing advice for other Tours and Attractions businesses 

Xtreme Xperience believes that no matter what specific niche you belong to in the Tours and Attractions space, the key is to know who you are and what you’re about.

This is the basis of all effective sales and marketing strategies.

From there, it is imperative to make sure you’re communicating your message well, which means taking off your marketing hat and truly putting yourself in the shoes of your customer. Imagine that you are someone coming across your brand online for the first time – ask yourself if you are communicating your company values clearly?

This is a never-ending process of improvement that will provide great business rewards over the long term.

Setting Sail with Confidence

Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.

As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.

Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.