Chicago Line Cruises’ 200 Guests in 15 Mins: A Video Case Study

Background

Chicago Line Cruises has been a staple in Chicago’s tourism industry, offering 90-minute architectural cruises, private events, and charters. With a peak season running from St. Patrick’s Day to Thanksgiving, the company relies heavily on efficient ticketing operations to manage high volumes of guests.

The Challenges

Before RocketRez, Chicago Line Cruises grappled with an outdated ticketing system that was both slow and cumbersome. This old system posed several challenges:

• Training Difficulties: Seasonal hires, often high school and college students, found the system difficult to learn, resulting in inefficiencies.
• Technological Limitations: The previous system lacked modern features like mobile ticketing, which hindered operational flexibility and guest convenience.
• Operational Inefficiencies: The slow system caused bottlenecks during peak times, affecting customer experience and staff productivity.

The Solution

Recognizing the need for a robust and modern solution, Chicago Line Cruises evaluated several ticketing platforms before choosing RocketRez. Key factors in their decision included:

• User-Friendly Interface: RocketRez’s intuitive design made it easy for new employees to learn and use.
• Modern Features: The ability to send and scan mobile tickets was a significant improvement, aligning with current technological trends.
• Comprehensive Support: The RocketRez team provided exceptional support throughout the transition, ensuring a smooth implementation process.

Implementation

The transition to RocketRez was meticulously planned and executed with support from RocketRez representatives. This proactive approach ensured minimal disruption to operations. Key steps in the implementation included:

• Dedicated Training: Customized training sessions were conducted to acquaint staff with the new system.
• Step-by-Step Guidance: Continuous support from RocketRez helped address any issues promptly, ensuring a seamless transition.
• Integration with Third-Party Platforms: RocketRez facilitated seamless integrations with third-party platforms like TripAdvisor, Viator, and GetYourGuide, streamlining ticket management.

Benefits

Since integrating RocketRez, Chicago Line Cruises has reaped numerous benefits, significantly enhancing their operations and customer satisfaction:

• Operational Efficiency: The ticket scanning feature has streamlined check-in processes, enabling the staff to handle up to 200 guests within a 15-minute window efficiently.
• Customer Satisfaction: Enhanced service delivery through easy ticket management and mobile ticketing has improved the overall customer experience.
• Positive Team Feedback: The staff appreciated the system's user-friendly interface, which reduced training time and operational headaches.
• Advanced Reporting: RocketRez’s detailed reporting capabilities have allowed for quick and specific data analysis, aiding in better business decision-making.
• Integrated Systems: The integration of POS and booking systems under one platform has simplified operations and improved efficiency.

Setting Sail with Confidence

Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.

As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.

Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.