How RocketRez Helped Water Taxi Increase Efficiency with Contactless Technology

For over 20 years, Red and White Fleet has been a beacon of tourism in San Francisco Bay. This family-owned business is renowned for offering unforgettable bay cruises and hosting special events. But as they grew, so did their challenges.

Technology became essential to their operations, and they needed a system that could keep up with their expanding needs. Enter RocketRez, the all-in-one solution that has revolutionized how they do business.

"We Are Able to Reach More Customers"

When Sophia Shafiq, Controller at Red and White Fleet, talks about the changes RocketRez has brought to their business, the excitement is palpable.

"We wanted to make sure [our system] could grow with us as we grew as a company," she shared. The previous system they used was riddled with issues—check-in drops, payment failures, and inefficiencies that frustrated both the team and customers. With RocketRez, these challenges became a thing of the past.

Key Boat Tour Software Features

Simplified Ticketing 

Managing walk-up customers, direct booking online and the crowd brought in by local resellers can be complex, even before a contactless mandate. RocketRez cloud ticketing system allowed Water Taxi to connect all ticket sales channels through one system to send tickets to customers’ phones. This resulted in increased efficiency and customer experience.

“When we started back in 2016, we were handing people paper receipts that had barcodes on them. Staff needed a printer on their waistband, and a separate device that did scanning. An iPad would tie that all together.” – Bill Walker, Owner of Fort Lauderdale Water Taxi

On-Board operations 

Operationally, multiple vessels out on the water at any given time need a centralized digital system employees can use for a variety of functions. A cloud software solution allows employees to log into the system via the internet from their appropriate device with all Water Taxi’s prices, capacities and settings pre-populated.

Many boat tours use RocketRez on each boat through an iPad or their preferred point-of-sale system. Cash bar, food and souvenirs can all be purchased and reconciled on the spot.

“The larger chunk of our business is out in the field. Every boat has its own ticketing setup - but the boats can be ten miles apart.” – Bill Walker, Owner of Fort Lauderdale Water Taxi

Resellers  

Water Taxi has built a local network of resellers that drive additional traffic to their boats including hotel concierges, restaurants and events. When it comes to third party sellers, reducing friction in the customer buying process on behalf of your reseller can yield great benefits.  

With the RocketRez system, Water Taxi can deploy a custom reseller link for any applicable medium.

Selling from a hotel lobby? Simply log into RocketRez through your preferred point-of-sale system. Want to include Water Taxi as an add-on to your online offer? The RocketRez web engine will provide an eCommerce style checkout branded to your company.  

As an operator, your preset pricing, discounts and capacities ensure the reseller exerts minimal effort managing these sales - and you have a record of all that came through each channel to run a custom report.

Setting Sail with Confidence

Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.

As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.

Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.