Increased sales efficiency after implementing RocketRez
Eight hundred yards away from lower Manhattan, accessible to all New Yorkers by a short ferry ride, is Governors Island. The scenic, 172-acre space is home to an award-winning park, dozens of historic buildings, year-round educational and cultural facilities, a rich arts and cultural program and over 1 million visitors per year.
For over 20 years, Red and White Fleet has been a beacon of tourism in San Francisco Bay. This family-owned business is renowned for offering unforgettable bay cruises and hosting special events. But as they grew, so did their challenges.
Technology became essential to their operations, and they needed a system that could keep up with their expanding needs. Enter RocketRez, the all-in-one solution that has revolutionized how they do business.
"We Are Able to Reach More Customers"
When Sophia Shafiq, Controller at Red and White Fleet, talks about the changes RocketRez has brought to their business, the excitement is palpable.
"We wanted to make sure [our system] could grow with us as we grew as a company," she shared. The previous system they used was riddled with issues—check-in drops, payment failures, and inefficiencies that frustrated both the team and customers. With RocketRez, these challenges became a thing of the past.
Solution
The Governors Island case was a perfect application for RocketRez. It showcases our unique capabilities to help increase ticket capacity by selling tickets in-person, online and by phone – while providing unique customization options and full visibility of multi-channel transactions to the Governors Island operations team.
There are three main points of value when re-imagining your sales process on an all-in-one cloud platform that Governors Island captured effectively:
Flexible ticketing
The core of RocketRez is providing ultimate flexibility in ticketing options. Online, via phone and point-of-sale purchases are all managed by the same central software with real time capacity rules.
“We’re excited to have a whole chain of ticket purchasing options – from online ahead of time, to ‘day-of’ at a kiosk, to a ticket agent on-site available to answer the phone or any questions as needed.”
Integrating with hardware such as a point-of-sale system or a kiosk is simple, connected and allows you to present your customized buyer experience through any medium.
Increased staff productivity
Self-serve kiosks are a tremendous investment when you have high traffic areas on-site and have an operation that runs late into the night. Governors Island satisfied both these conditions and was able to transform their on-site ticketing process with the investment in four kiosks at the ticket booth.
“We wanted to invest in self-serve kiosks for low traffic times. Our goal is to be open 24-7, 365, and it is mutually advantageous to not need a ticket agent on staff at midnight on a weekday.”
No longer do they require a ticket agent to stay late into the night. Ticket agent energy is spent on value added activities – such as answering questions and various customer service functions.
Custom options for your unique goals
Every business contains nuances of customer insight that allow operators to make the experience special. Governors Island knew their ticketing process would not be complete without a custom feature to accept cash payment.
“We are a public park and want equitable access, so we need to ensure there are options so that people who have no credit card can purchase in cash.”
This way, individuals and families who do not have a credit card can experience a great day on the island.
Setting Sail with Confidence
Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.
As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.
Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.
Book a demo to learn more about:
- Operations and revenue management with ticketing, memberships, inventory, food and beverage, and retail
- Robust business reporting with Insights and PowerBI
- World-class guest experiences through Relay and communication tools
- Integrations and partnerships with OTAs, payment processors, ad networks, and more