Boost in efficiency and profitability with automated dynamic pricing and Revenue Management Suite

For over 20 years, Red and White Fleet has been a beacon of tourism in San Francisco Bay. This family-owned business is renowned for offering unforgettable bay cruises and hosting special events. But as they grew, so did their challenges.

Technology became essential to their operations, and they needed a system that could keep up with their expanding needs. Enter RocketRez, the all-in-one solution that has revolutionized how they do business.

"We Are Able to Reach More Customers"

When Sophia Shafiq, Controller at Red and White Fleet, talks about the changes RocketRez has brought to their business, the excitement is palpable.

"We wanted to make sure [our system] could grow with us as we grew as a company," she shared. The previous system they used was riddled with issues—check-in drops, payment failures, and inefficiencies that frustrated both the team and customers. With RocketRez, these challenges became a thing of the past.

The Challenge

Manual Dynamic Pricing

Dynamic pricing is a strategy of changing the price of a product or service to reflect different market conditions affecting demand. Jacquelyn, like many operators we meet, maintains a lot of information used to make actionable pricing decisions all within her head.

“It’s about forecasting with the trends. Is there a lot going on in town? Is it a holiday? Is it going to rain? Is it going to thunderstorm? All of this affects demand for specific cruises. Dynamic Pricing was new to me, and I was actually manually Dynamic Pricing before. Every time we wanted to increase the price for a specific day or a specific cruise, I was going into the system and keeping track of that myself through a price override. I had a big notebook filled with the information!”

Boat tours have the very clear, but highly volatile, effect of the weather to manage.

Looking at the weather for the week, you must be prepared for unpredictable forces to cause demand for a cruise to drop to zero, or combine with another factor, like a sporting event or convention, to drive enough walk-up traffic to fill three boats with ease.

This affects Yacht Starship’s pricing decisions. There is a clear opportunity to capture additional profit by adjusting ticket prices on the highest demand days.

As mentioned, Jacquelyn had been calculating and executing this manually – which was no easy task.

“It was literally going day-by-day. We’d see this boat is getting close to selling out – let's increase our price. The other boat’s getting close - let’s do it again! It was a full-time job.”

Setting Sail with Confidence

Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.

As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.

Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.